<Images and videos can really bring case studies to life>
Telling the story
The story is most effective when told from the point of the view of the beneficiary. A direct narrative from someone whose life has changed will be compelling and inspiring. Your impact will be clear, real and engaging. The story should have three key parts:

The case study’s initial situation and challenges
What happened to change things
Where they are now as a result. This might include new hopes for the future

Grab the reader
You need to get the reader’s attention in the first sentence/paragraph; background info can come in later if necessary. Make your readers want to read on to find out what happened / the full story, using, for example:

emotion
intrigue
shock
surprise

Keep it real / unique
Small, real-life details make a big difference in ensuring your case study stands out as an individual and remains in the memory. They&nbs…



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